Fair for All
There are many annual events in London for creative people to get together to showcase their works, make contacts, and land jobs. Everyone who works in publishing knows that the London Book Fair is one of these major events, but creatives who work outside of the publishing industry don’t realise that this fair offers opportunities for more than just editors, publishers and writers.
Far from having such a narrow focus, the London Book Fair should be seized upon by artists and designers as well as those who concentrate on the written word.
Usually held at the Earl’s Court exhibition centre, the vast hall is packed with huge stands run by the world’s major publishers, all trying to outdo each other with fancy pavilions and giant advertising displays. Even the smaller, less well off publishers have well decorated stands, and a quick breeze through the exhibition halls shows that there is a huge variety of literature stands to be seen at each and every booth.
All these eye-catching displays have to be carefully designed, and the more artistic input, the better. At the fair there will be a few specialist design companies exhibiting their knowledge of the book industry and, more specifically, the book fair industry, but there are many more opportunities for creatives to make contacts at the fair.
they all need some design help
Each and every exhibitor needs some design help, so why not take along a CV and a few small, portable examples of your work, or a portfolio of previous samples, and just go from stall to stall, showing what you can do and asking if you can help the company out?
After all, even if a publisher decides that they don’t need your creative input in designing their stand or their displays, they still might need help in future for a book design, an eye-catching book jacket, or an advertising campaign.
A fair is all about mingling, so why not mingle with the literati and find work too?
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